How do you feel about “awareness” months? Does anybody else have mixed feelings? It’s breast cancer awareness month, and I’m not really sure how to feel about that. I think people are pretty aware of breast cancer. It’s kind of embarrassing actually, the amount of awareness. There are so many other cancers that need awareness and research and support and funding, but for some reason breast cancer gets so much attention. It feels so overdone and commercialized.
Ben’s soccer team hands out pink socks every October in support of breast cancer awareness. And every October I think, why? As a breast cancer survivor, I don’t want to see pink socks all over the soccer field. It’s triggering to me, and it’s just another reminder of everything I’ve been through. Are the pink socks going to make somebody take action or donate money? I don’t know. Maybe.
Breast cancer awareness month just doesn’t feel genuine to me. It feels like some businesses are just jumping on the pink bandwagon. Who is that really helping?
In the past I’ve posted about craniosynostosis awareness month, and I feel very differently about that month. I feel like I want to educate others because craniosynostosis is so rare, and I want to celebrate my amazing cranio kid. So it’s not awareness months in general that bother me. Just “Pinktober,” as some people call breast cancer awareness month.
Curious what others are feeling about awareness months. Cancer or not – if you have an awareness month that applies to you – do you like it? Do you hate it? Do you acknowledge it? Do you think it’s doing any good? Who is it really for? 🤔


